We take the wheel on your Shopify store.
Senior e-commerce ownership for brands that are done duct-taping their stack together. One operator accountable for the whole thing — from a clear-eyed readiness audit, through course correction, to steady hands-on management.
Growth doesn't break loudly. It drifts.
No one owns the e-commerce operation with real seniority, so the apps, the data, and the feeds quietly slide out of sync. By the time it shows up in the numbers, you've been off course for months.
Apps pile up. Overlapping tools, half-configured, each adding a little risk and a little drag.
Product data goes loose. Free-text where there should be structure — fine for humans, invisible to the machines now doing the discovery.
Feeds quietly rot. Stale or misconfigured, degrading everything downstream without a single error message.
No one's at the helm. Decisions get made by whoever shouts loudest, not by whoever can see the whole map.
Three stages, one heading.
You don't have to hand over everything on day one. Most brands start with the audit, fix what it surfaces, then keep me on to hold the course.
Get your bearings
Readiness auditI map exactly where you are — architecture, structured product data, feeds, app stack, and how ready you are for AI-driven discovery.
- Plain-English readiness picture
- Prioritised fix list, ranked by impact
- Fixed fee, low commitment
Course correction
RemediationWe work the fix list. Clean the data, tighten the integrations, sort the structured markup, and pull out the drag that's been costing you.
- Structured data done properly
- App stack rationalised
- Project or focused sprint
We take the wheel
Ongoing managementSteady senior ownership of the operation, so the stack stays sharp as you grow — and as AI reshapes how customers find and choose you.
- One accountable point of contact
- Stays clean as the catalogue changes
- Monthly retainer
The whole e-commerce operation — not a slice of it.
Most e-commerce "managers" own a corner of the store. I own it end to end — the day-to-day that keeps revenue dependable — and bring an edge on structured data and AI discovery that most don't yet know to look for.
Platform & app architecture
The right structure, theme strategy, and extension model — so scaling doesn't quietly build technical debt.
Retention & lifecycle
Email and SMS, segmentation, and the automated flows that are usually the single biggest lever on revenue you already have.
Conversion & on-site experience
Product pages, checkout, merchandising, and site search tuned so more of the traffic you've earned actually converts.
Structured product data
Metafields, metaobjects, and feeds done with discipline. The difference between a catalogue humans can read and one machines can match on.
Agentic commerce readiness
Getting your products discoverable — and chosen — by the AI agents becoming the new front door to your store.
Integrations & reliability
3PL, inventory, subscriptions, and fulfilment kept in sync — the quiet plumbing that causes the loudest problems when it drifts.
Search & SEO
Conventional organic visibility kept healthy and paired with the AI-discovery half, so you're found both ways.
Analytics & reporting
GA4, attribution, and a steady monthly read on what moved and why — so the work is always provable.
More customers are asking an AI, not a search bar.
Discovery and buying are shifting to AI agents — ChatGPT, Google's AI mode, Copilot, Gemini. They don't browse your store; they read your data and decide. Most brands aren't structured to be found, let alone recommended. That gap is the opportunity, and it's closing.
I get your catalogue ready before your competitors notice the shift — clean structure, valid markup, the trust signals agents weigh — so when a customer asks an agent for "the right product for X," yours is the answer.
Illustrative readiness scoring — the kind of picture the audit gives you. Every brand's real numbers look different until the structure is fixed.
Built for brands serious about getting Shopify right.
I work mostly with 7- and 8-figure Shopify brands — but the real fit is mindset, not revenue. If you want senior judgment on your store instead of another generalist or a junior behind an agency badge, we'll get on.
You get me — not a handoff.
The person who scopes the work is the person who does it. No bait-and-switch to a junior.
Plain commercial language.
You'll always know what's being done and why it matters to revenue — without the jargon.
Low-maintenance by design.
I build things to stay clean on their own, so you're not paying for me to firefight what could have been done properly once.
After years running e-commerce across multiple Shopify brands, the pattern is always the same: the technical decisions that quietly decide whether a store grows are the ones no one owns. Steer exists to own them — properly, and for the long haul.
Book a fit call.
Tell me a little about your store. If it's a fit, we'll find a time to talk — no pitch deck, just a straight conversation about whether I can move the needle for you.
Prefer to start small? Say so — most brands begin with the readiness audit before anything else.
Course set.
Thanks — your message is with me. I'll be in touch shortly to find a time.